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    篇名/題名:商品包裝仿冒圖像相似性之辨識研究
    摘要:The copies of commercial products occupy about 7 %~9 % of trade market, and then become serious problems for business, government, and citizens. In this paper, the icons of Hello Kitty are used to study problems of icon similarity on packaging of commercial products. There are 50 tested users for 3 stages experiments. In the first stage, the original and copied icons appear simultaneously. In the second stage, different copied icons are ranked. In the third stage, experiments of copied icons are conducted under different environments. Experimental results show that the differences on shapes of eyes and noses of tested icons are difficult to recognize. While the differences on characteristics eyes of tested icons are easy to recognize. The male and female behave differently in recognition of icon similarity.
    類型:期刊論文
    版次:商業設計學報,第10期,頁131-148。
    西元出版年:2006
    著作語言:zh-TW
    作者:王藍亭、陳俊宏、黃詩珮
    學校系所:視覺傳達設計系碩士班