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    篇名/題名:女性對汽車車體色彩感覺影響之探討
    摘要:In this paper, the favor of city females in automobile colors is studied. There are 15 automobile colors utilized to test the favor of city females. The relationships between females’ feeling in colors and their personalities are developed. Our research results show that the color of a car plays an important role for females in deciding whether to by it. The silver color is the most popular. The second popular is the white color. The third popular is the purple and red colors.
    類型:期刊論文
    版次:中華印刷科技年報,第2005卷,頁250- 256。
    西元出版年:2005
    著作語言:zh-TW
    作者:王藍亭、黃秋敏
    學校系所:視覺傳達設計系碩士班