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    篇名/題名:Applications of Quality Function Deployment to Apparel Design in Taiwan(品質機能展開法應用於台灣成衣設計之研究)
    摘要:Purpose of this paper-
    The objective of the research was to characterize various key factors affecting apparel design and product quality.
    Methodology-
    In the fulfillment of the objective, the Delphi method and a survey questionnaire were used to collect related materials. This was followed by descriptive statistics, reliability, and factor analysis in order to set up the “House of Quality” using the method of “Quality Function Deployment”.
    Findings-
    The factors which were found to be affecting the quality of apparel design were fashion sensitivity, ability of material application, colour sensitivity, fashion trend, fashion market positioning, and management. Fashion style, cloth quality, cutting quality, discount, and personal favourites were the key factors affecting consumers when choosing apparel. Keen observation ability, marketing analysis, and market development were very important for designing and producing high value-added products.
    Research limitations-
    The survey was conducted in Taiwan, which perhaps limits the usefulness of the findings elsewhere.
    Practical implications-
    The article may assist apparel designers to understand the requirements of consumers of fashion products.
    Originality-
    Apparel design rules have been formulated in Taiwan using the method of “quality function development”, to assist apparel designers to improve design quality and production performance.


    Keywords: apparel design, Delphi method, consumer needs, quality function deployment (QFD), house of quality
    類型:期刊論文
    版次:Journal of Fashion Marketing & Management,第11卷,第2期,頁215-237。
    西元出版年:2007
    著作語言:zh-TW
    作者:黃艷雲Huang,Y Y、譚伯群Tan,Bertram
    學校系所:服飾設計管理系