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    篇名/題名:遊客屬性與遊憩動機、遊憩知覺價值、遊憩滿意度關係之研究:以南元休閒農場為例
    摘要:After joining in the WTO, farms in Taiwan have been suffering operational difficulty. Nevertheless, such a difficulty has stimulated these farms to turn/move on to other operational styles for surviving reason. As observed, resort farms for tourism purpose are one of the frequent used strategies. Therefore, in order to provide insights into the use of this strategy, this research attempts to study the case of Nan Yuan Resort Farm. Consumers'''''''''''''''' motivation, and perceived value and satisfaction after recreation experience at Nan Yuan Resort Farm all are investigated. Descriptive statistics, ANOVA, factor analysis, T test and Pearson correlation are adopted in this research. Using exploratory factor analysis (EFA),this research extracts leisure, social, nature and knowledge dimensions from recreation motivation, experience value and consuming value dimensions from perceived value, nature landscape, hardware facilities, activity type, education function and safety dimensions from recreation satisfaction. As for their motivation, the research findings visitor with kids in their families and those with incomes lower than 40,000 have stronger recreation motivation; as for perceived value, males and those with incomes lower than 40,000 have higher perceived value; as for recreation satisfaction, those with incomes lower than NT$40,000 and tourists who visit Nan Yuan Resort Farm for the experience of new resort and stay overnight have higher recreation satisfaction at Nan Yuan Resort Farm. In addition, this research finds that perceived value of tourists is significantly correlated to recreation satisfaction. Finally, some advices for Nan Yuan Resort Farm and future research are offered.
    類型:期刊論文
    版次:台灣鄉村研究,第8期,頁101-132。
    西元出版年:2008
    著作語言:zh-TW
    作者:林瑩昭、陳水蓮