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    Culinary tourism strategic developement- an Asia-Pacific perspective-蔡振蒼.pdf檔名:1426002657546.pdf
    篇名/題名:Culinary Tourism Strategic Development:an Asia-Pacifi c Perspective
    摘要:Many destinations view their food and cuisine as a market niche. Operating within
    the Asia-Pacifi c perspective, this study
    analyzed the key success factors in culinary
    tourism based on resource-based theory in
    seven benchmark countries to identify the
    structure of promotional strategic development in culinary tourism. The
    methodology primarily involved in-depth
    interviews and document analyses. The
    results identifi ed four key success factors:
    (i) identifying and effectively using culinary tourism resources; (ii) evaluating
    governmental principles for promoting
    culinary tourism; (iii) adopting marketing
    strategies to promote culinary cultural
    sectors; and (iv) constructing educational
    environment for culinary culture and
    tourism
    類型:國科會計畫
    版次:INTERNATIONAL JOURNAL OF TOURISM RESEARCH,14(1),40-55
    西元出版年:2012
    著作語言:en_US
    關鍵詞:culinary tourismresource-based theoryAsia-Pacifi c perspectivestrategic development
    作者:Jeou-Shyan Horng、Chen-Tsang (Simon) Tsai、蔡振莙
    學校系所:餐飲系